Honey infused body & bath products
Cerana is a brand that offers a range of honey infused products for the eco-conscious consumer who appreciates the value of fresh and organic products. The main ingredient is honey from the Apis Cerana Bee. The brand's concept is to protect the bees from the Asian giant hornets that have been spotted in the United States, prompting fears that they could decimate the honeybee population. Therefore, as a concept, 15% of the total sales will be donated to the Washinton State Department of Agriculture to create traps for the Asian giant hornets who pose a threat to the bees.
Type Timeline Class Tools
Branding 5 weeks Package Design Dimension,Illustrator,Photoshop
The brand is inspired by the colors of a honeybee. It targets middle-upper class women aged 18-40.
The brand name is inspired by the Apis "Cerana" Bee. The combination of the old-style serif of Didot and the modern geometric sans-serif Avenir have a strong contrast that are a great way to integrate elegance and character into a prodycr whilst maintaining a modern brand image.