A platform to empower users gain insight into a digital career
I developed a website and brand identity for a platform for users to understand different digital career paths. The project involved creating a style guide, wireframing and designing illustrations. The aim was to launch the platform for users to test and provide feedback.
Freelance Project: New York
The logo was redesigned using an abstract illustration of a tick. The fonts used for the displays were serif fonts paired with a sans-serif body text. The accent color was a shade of orange.
A range of low-fidelity iterations were shown to the client before designing a range of high-fidelity screens.
The website was designed to be used across digital platforms.