Packaging and branding egg whites
I developed a brand identity for 100% liquid egg whites. The product was packaged in a tetrapack of two different sizes. The aim of the brand was to reduce waste and generate an easy source of protein.
Packaging / Branding
Freelance Project: India
The logo and color scheme are inspired by an egg farm. The fonts used for the sub-headings and body were sans serif fonts that work well for retail products on a grocery store shelf.
TETRA PACK TEMPLATE
The client was given a 2D template for the tetra pack prototype before the file was approved for production.
Fitness freaks and eco-conscious consumers were targeted as the product aimed to reduce egg yolk waste by collaborating with other industries who would require yolks after the separation of the whites.
The product packaging was visualized for the client using two different sizes in 3D.