WHISK

Packaging and branding egg whites

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I developed a brand identity for 100% liquid egg whites. The product was packaged in a tetrapack of two different sizes. The aim of the brand was to reduce waste and generate an easy source of protein.

TYPE
Packaging / Branding

TIMELINE
2 weeks

CLIENT
Freelance Project: India

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STYLE GUIDE
The logo and color scheme are inspired by an egg farm. The fonts used for the sub-headings and body were sans serif fonts that work well for retail products on a grocery store shelf.

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TETRA PACK TEMPLATE
The client was given a 2D template for the tetra pack prototype before the file was approved for production.

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TARGET AUDIENCE
Fitness freaks and eco-conscious consumers were targeted as the product aimed to reduce egg yolk waste by collaborating with other industries who would require yolks after the separation of the whites.

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FINAL PRODUCT
The product packaging was visualized for the client using two different sizes in 3D.