MUSIC AS SOMATIC HEALING

Research into somatic collectivism driving the music consumption experience

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Music has facilitated a means of collective experience throughout human history. Today, the collective experience of music consumption can thrive outside of our physical spaces, and within the virtual space, which we now regard as a new regime reality.

Considering the effect of social distancing measures on communal experiences of live music due to the Covid-19 pandemic, this book identifies strategic opportunities to link this disruption to adjacent concerns about music ‘dematerialization’, the environmental footprint of streaming music, and forms of music ownership for both musicians and consumers.

TYPE 
Speculative Design / Systems Thinking / Book Design / Creative Writing

TEAM
Nihaarika, Liam, Erika, Giancarlo

TIMELINE
12 weeks

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OBJECTIVES
The emerging regime of cloud music streaming impacts our environment and the revenue stream for artists. Research proves how streaming services have a worse carbon footprint than the materials used to manufacture Vinyl records and CDs.

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PRESENT-DAY INTERVENTION
The tangibility and feeling of owning one's music have almost completely diminished as the regime changed from physically distributed music to cloud-based servers. Bit© is a chip that revives the psychological emotions of music ownership and fosters its ceremonial aspect.
 

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FUTURE VISION
Vera© augments the human connection that we feel when consuming music by interfacing with the vagus nerve. The collective music experience happens in physical spaces but in a futuristic metaverse when people may not have the luxury of being together the device acts as a mode for this somatic collectivism to continue in a non-physical reality.

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FULL PUBLICATION
Click here to read our full publication. By applying methods of systems thinking such as the multi-level perspective, backcasting, industrial ecology, and transition design our research shaped the interventions in ways unimaginable.